The internet has made setting up a business easier than ever, yet many eCommerce sites fail because they don’t get the foundations right. By following the 5 eCommerce tips below, you will be on the path to online business success!
eCommerce is booming, and the good news is that you don’t have to be a billionaire to launch your online store. All you need is a little time and effort into getting your website and processes right. All you need is a simple checklist and you’re good to go – here are a few items that should be on it.
- Build a great website
- Create distinct product pages
- Establish an easy checkout process
- Provide instant customer support
- Grow your eCommerce team
The first thing that will establish a connection with your potential customers is your website. You only have a few seconds to grab people’s attention. This is why it’s important that you design your eCommerce website in a way that will immediately engage your customers, otherwise, they won’t stay long. Build your online business with a website that’s easy to navigate. Once you’ve set up the site’s structure, then it’s time to captivate your audience even more with your content.
People often search for a particular product through search engines. When they do, there’s a chance that they’ll come across your eCommerce site. With this in mind, you have to make sure that you have an engaging product or landing page. Make the information clear. Add product images, pricing information, and customer reviews to urge customers to buy your products.
This determines the success of your online business. See to it that your checkout process is simple. Customers tend to leave if they find this portion complicated and extensive. Guide your customers through an easy process. Your eCommerce store should be able to accept as many methods of payment that you can accommodate. It’s also important to place a return or refund policy that your customers can understand.
When you give quick responses to your customers, you’ll give yourself a better chance of generating sales. This also allows you to gain insights into what problems your customers are experiencing which, in turn, can be used to further improve your online business. Integrate a live chat section, forums and 24/7 customer support. Once you have a support process in place, make sure that you answer your customers’ questions or complaints. Don’t just offer them generic information when they are asking for something specific.
If your customers’ queries often go unanswered, it may be the right time to scale your team. It’s important to add reinforcement—especially during peak seasons. Take a look at your overall eCommerce management. What areas do you need to focus on and what kind of expertise do you need? This may be a way to drive your business forward.
Outsourcing your eCommerce business
Do you want to boost your online sales? Do you want to save more time and money? Do you want to deliver the best customer experience?
You might have answered ‘yes’ to all these questions. But to achieve this, you will need the best staff who can help you in every aspect of your online business.
Outsourcing can be the ideal solution for this and Cloudstaff can be the right outsourcing partner for your business. Cloudstaff is a global company with extensive experience in eCommerce. We have a specialised eCommerce division dedicated to providing the best support staff and tools for customers.
Outsource the low-value, repetitive tasks that consume much of your time. This will allow you to focus on more important tasks for your eCommerce store. Whether you’re running a small, medium or large business, we can help you grow your online business.
For more information on eCommerce outsourcing, contact us at info@cloudstaff.com.
Also read: Is cart abandonment a common occurrence in your online store?