Hiring Guide for Digital Marketing Specialists in {{mpg_city}}

What challenges are hiring managers facing in attracting and retaining Digital Marketing Professionals? How do market leaders address it? 

According to Deloitte, marketers have observed an increase of 72% in the importance of their role during the pandemic years. This has sparked intense competition for top talent, pushing marketing hiring managers to rethink their approaches.

Given how hard it is to find and keep talent with these skills, holding on to your workers is essential.

That’s why many {{mpg_city}} companies are turning to outsourcing.

They are faced with the challenge of attracting and retaining skilled professionals who excel in SEO, content creation, PPC, and other critical aspects of successful online marketing campaigns. 

By leveraging talent from the Philippines, Colombia, and India, you can address local skill shortages and tap into a global talent pool, helping to scale your marketing operations smoothly. 

You’ll want to choose a leader in ethical outsourcing that offers great perks and fosters a strong work culture and community for your remote team while offering significant cost savings.  

Security is crucial, too. Request proof to ensure your outsourcing partner is robust in this area, focuses on endpoint security, holds an ISO certification, and maintains comprehensive business continuity plans.

A top-notch Digital Marketing {{mpg_city}} Specialist has a strong toolkit that includes:

• Online advertising: Skilled in using various online advertising tools and platforms, including Google Ads and social media advertising. Adept at targeting customers, budget management, and campaign optimization for maximum ROI. Employees in this role should stay up-to-date with the latest advertising practices.
• PPC campaign: Strong capability in managing PPC campaigns, including keyword selection, bid management, A/B testing, and conversion optimization.
• Market research: Competence in conducting detailed market research, including competitor analysis and understanding of market trends, to inform effective marketing strategies and audience targeting.
• Affiliate marketing: Experience in managing affiliate marketing, including selecting networks, recruiting affiliates, and evaluating partnerships to ensure mutual profitability.
• Skills in different tools: This includes Hootsuite, Google Analytics, Ahrefs, SEMrush, and Mailchimp. Google Analytics proficiency is particularly crucial for tracking and analyzing customer behavior.

Responsibilities may include regular reporting on campaign performance, collaborating with other departments, and continuously optimizing marketing efforts. The candidate should be able to juggle multiple duties and respond quickly to changing market conditions. They should also be prepared to join cross-functional teams to align marketing efforts with broader business objectives.